Harley dealerships are thriving. But there is another statistic associated with these legendary bikes that is startling, all the more so if you dont ride: The average age of a Harley owner these days is 44. In fact, more than eight out of 10 Harley owners are over 35; almost one in five is 55 or older.
What age group buys Harley Davidson?
Shares of the motorcycle maker have fallen 32 percent in the last 12 months. The surveys most significant finding is that 21- to 34-year-olds consider buying a bike for ease of transportation, whereas older buyers purchase bikes as a hobby or because motorcycles are cool.
Who is Harley Davidson target market?
Harleys current target market is Caucasian males over the age of 35+. Moreover, its customer base is primarily 45-60 year old Caucasian males. Harley Davidson opened dealerships in strategic international markets as well.
Why Harley-Davidson is so popular?
When motorcycle riders become a part of the Harley-Davidson family, they feel empowered and they feel comfortable. Because of corporate cleverness and the longevity of Harley-Davidson, Harley-Davidson has created a feeling of belonging that has contributed to its rise in popularity among motorcycle riders.
Where is the safest place to ride a motorcycle?
The Safest Cities for MotorcyclistsReno, Nevada.Huntsville, Alabama.Visalia, California.Montgomery, Alabama.Eugene, Oregon.